Indian T20 League media rights to become one of the costliest in the world
MS Dhoni, Virat Kohli (Image Credit : BCCI/IPL)
BCCI has reportedly had a meeting with the potential bidders for the media rights of the next cycle of 2023-27 of the Indian T20 League. Earlier, it was reported that television giants such as Sky Sports (UK), Supersport (South Africa), Star India, Sony Pictures, Viacom 18, Zee Entertainment, etc have shown interest in the rights. On the other hand, online streaming platforms such as Netflix, Facebook, Apple, and AirTel have shown interest as well.
Meanwhile, a BCCI official, who is involved in the process, has said that the potential buyers will bid for around 400 games for the next five seasons. He added that if there is a change, then the value of the rights will be calculated on a PRO-RATA basis.
“This means Potential Bidders will BID for 400 Matches and rest of the VALUES if the increase happens will be calculated on PRO-RATA BASIS,” a BCCI official said.
Recently, the BCCI treasurer Arun Dhumal has said that the cash-rich league’s media rights will set a new benchmark for the sports industry.
“We are confident IPL Media Rights will set new bench-marking for the sports industry. Don’t want to predict any number. But BCCI is confident that it will be a record breaking number”, said BCCI’s Treasurer Arun Dhummal to InsideSport.
On the other hand, COE of Sporty Solutions said that the prices won’t increase from the TV rights but the online streaming platforms will definitely shoot up the prices.
