‘Sir bat ka grip chadha do scam walon ko’ – Fans react as Sachin Tendulkar calls out deepfake video using his face on social media

In recent times, AI (Artificial Intelligence) and Deepfake have been introduced to the world. While there are some positive and constructive uses of the technology, it has some serious threats. The same has been called out by Master Blaster Sachin Tendulkar. Apparently, an ad film by a gaming site has been going viral that left fans confused.

The 2011 World Cup winner posted a long tweet, translated into Hindi to call out what is fake advertising developed using deepfake and AI. The right-hander has urged the fans to remain alert against such scams.

“Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes,” Sachin wrote.

“These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.”

These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.

Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM

— Sachin Tendulkar (@sachin_rt) January 15, 2024

Sachin Tendulkar’s family suffered the same last year

Meanwhile, Sara, Sachin’s daughter called out the fake Twitter account run on her name.

“Social media is a wonderful space for all of us to share our joys, sorrows and daily activities. However, it is disconcerting to see the misuse of technology as it takes away from the truth and authenticity of the internet. I have come across some deepfake photos of me which are far from reality,” she wrote.

“A few accounts on X (formerly Twitter) have obviously been created with an intent to impersonate me and mislead people. I do not have an account on X, and I hope X looks into such accounts and suspends them,” she added while urging X to take action.

Back in 2018, a 39-year-old Mumbai engineer was arrested for allegedly creating a fake Twitter (now X) account of Sara. Tendulkar had lodged an official complaint back then.

This is how Twitter reacted

AI is really dangerous😭😭 pic.twitter.com/OD9gJxvK3P

— Prayag (@theprayagtiwari) January 15, 2024

I also wanted to ask you for this video.. you should file a case against this application owner.. disgusting and disturbing advertisement.m

— Satya Prakash (@Satya_Prakash08) January 15, 2024

Sachin sir💀 pic.twitter.com/gCcwqWYCpd

— Pulkit🇮🇳 (@pulkit5Dx) January 15, 2024

They need bat grip treatment pic.twitter.com/B3BUJIjGT0

— Syed Irfan Ahmad (@Iam_SyedIrfan) January 15, 2024

Wharra WC knockout century for you🥵

— Sai Krishna💫 (@SaiKingkohli) January 15, 2024

सर बैट का ग्रिप चढ़ा दो स्कैम वालो के!

— Raja Babu (@GaurangBhardwa1) January 15, 2024

Sir bat ka grip nikaal ke inki…………

— Sameer Allana (@HitmanCricket) January 15, 2024

Mai jiske account mai 280₹ hai ; pic.twitter.com/pZ0tRKQu5Y

— Prof cheems ॐ (@Prof_Cheems) January 15, 2024

Well, God also won’t be able to save this world.

How can we survive in future?

Technology has owned all of us, that’s why we are here wasting our time in social platforms.

— Being Indian 🇮🇳 (@SunilSa02606284) January 15, 2024

I trust @elonmusk to tackle this. It’s a matter of time there will be a counter solution for deep fake and fake AI generated images/videos.

All we need is an intelligent solution that can detect fakery and stop it from being published. Until then it’s all down to the individuals…

— Nikhil (Srikrishna) Challa (@Srikrishna6488) January 15, 2024

Why can’t we ban #DeepFake apps? Who is benefitting from them in a positive way???

— Arnaz Hathiram (@ArnazHathiram) January 15, 2024