‘Cherry-blossom laga diya pura’ – Fans react as Rajasthan franchise launch their official jersey for upcoming season of Indian T20 League
Rajasthan released their 2023 jersey (Source: Twitter)
Indian T20 League’s upcoming edition is just days away, with the opening day scheduled for March 31. With the tournament knocking at the door, franchises have launched their jerseys for the upcoming season. Rajasthan were the latest to launch theirs with their new title sponsor, Luminous, printed on the torso.
The jersey is pretty much the same as last year, with minor pattern changes. Fans were quick to react to the same. Mostly, the franchise was trolled for their change of colour. They also quickly noted that there were not too many changes in the jersey’s design from last year.
Rajasthan have secured a new title sponsorship deal with Luminous
“Luminous is a brand driven by innovation and technology, which is central to what drives success for our franchise,” said Jake Lush McCrum, chief executive of the Rajasthan franchise, while speaking on their latest title sponsorship deal. “We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.”
In preparation for the upcoming ITL 2023 season, Rajasthan also recently announced the release of their brand-new official song. Amit Trivedi, a well-known Bollywood composer and performer, wrote the lyrics for the new song “Halla Bol,” featuring Rajasthani folk vocalist Mame Khan. Sholke Lal wrote the music. According to a press statement from the organisation, the song intends to appeal to the diverse audience of the club by expressing the Royals’ spirit with the way cry of “Halla Bol,” which is brilliantly fused through a mixture of modern and traditional music and has a chantable appeal to it.
The new song’s lyrics keep the essence of Rajasthani culture and state. Still, the music differs from the earlier iterations of the team anthems, “Halla Bol” and “Phir Halla Bol,” which were built on more conventional notes. The goal of the new song is to create an intense in-stadium experience that inspires the players and is fun enough for the crowd to groove to. This will help the Rajasthan family create a distinctive, compelling ambience while reaching a younger and more diverse audience.
Here’s how fans reacted to the new jersey released by Rajasthan:
https://twitter.com/Pathakwords/status/1638112256905887746
https://twitter.com/nishant133inSL/status/1638112857069068288
Cherry Blossom laga diya pura
— Cricket Fan 07 (@Manas_pr_sharma) March 21, 2023
Same energy pic.twitter.com/cVSTODSCSP
— Rajaditya Ghosh (@rajadityax) March 21, 2023
— Risv (@afanofkingg) March 21, 2023
— N (@Vk_is_goat) March 21, 2023
Looks same pic.twitter.com/BsCzi5j1re
— KRISHNA (@KrishnaVK_18) March 21, 2023
https://twitter.com/Aryan4593/status/1638112074311303168
