Look at the difference between Indian T20 League’s and Pakistan Super League’s per match media rights value
On Tuesday (14 June 2022), Secretary of the Indian Cricket Board, Jay Shah announced the winners of the TV and Digital media rights of the Indian T20 League for the next FTP cycle. It has been found that the per-match value has hit a whopping INR 115.4 crore after the completion of this bidding.
On the other hand, the per-match value of the Pakistan T20 League hit only INR 2.76 crore for the 2022-23 cycle. Therefore, Pakistan got another setback in terms of media rights valuation. During the first day of the E-auction (12 June 2022), it was evident that this Indian T20 League is going to be considered one of the sporting events in terms of media rights.
“It is indeed a proud moment to see” – Jay Shah
Jay Shah shared his joy on Twitter by stating this tournament was the second-most lucrative sports property across the world. He wrote: “Since its inception, the Indian T20 League has been synonymous with growth & today is a red-letter day for India Cricket, with Brand Indian T20 League touching a new high with e-auction resulting in INR 48,390 cr value. This league is now the 2nd most valued sporting league in the world in terms of per-match value!”
Here is the tweet:
Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL
touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per
match value!— Jay Shah (@JayShah) June 14, 2022
He also added that it overtook one of the most popular football leagues in the world, the English Premier League as this league’s media rights valuation was around INR 86 crore. It is indeed a proud moment to see that a league designed and conceptualized in India is now the second-most lucrative sports property.“ In just 15 years, the IPL has moved ahead of the globally popular English Premier League, Major League Baseball (MLB), and The National Basketball Association (NBA),” he concluded.
Joy Shah also shared the overall amount of money that will be distributed among all the franchises as each team is expected to get around INR 3000 Crore. A part of the revenue will go to state associations, staff, and players.
