Renowned streaming platform bags Global events rights across Australia

The Cricket Council has announced a new four-year contract with Amazon Prime Video for broadcasting all the matches of the Australian men’s and women’s Cricket matches in the country including the marquee tournaments like the World Test Championship and the World Cups. 

Foxtel/Kayo and the Nine Network broadcasted and screened the ODI World Cup 2023 in Australia, and the new deal between the council and Amazon Prime will focus on free-to-air matches of the Australian cricket team. The contract was signed just after Australia ended their tour of India with losses in both the ODI and T-20 series although winning the ODI World Cup 2023. 

“All Australians regardless of where they live, or what they earn, should have the opportunity to enjoy free TV coverage of iconic sporting events,” said the Australian communications minister, Michelle Rowland. 

Geoff Allardice on the partnership with Amazon Prime Video for broadcasting the games

The chief chair of the Apex Cricket Council, Geoff Allardice talked about the recent alliance and said, “We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia. The recently concluded men’s World Cup has highlighted the interest and passion for ICC events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams. We look forward to working with Prime Video Australia to provide an innovative coverage of world class cricket to more fans in Australia.”

“As a cricket fan, I couldn’t wait to see what happened when the unstoppable force of ‘BazBall’ batting came up against the best test bowling lineup in the world. The 2023 Ashes were the most closely contested and memorable of recent times, and I am delighted to be able to relive them along with our customers in Australia and around the world,” said Hushidar Kharas, head of Prime Video Australia and New Zealand.