Fans are gearing up for the next season of the Indian T20 League. However, Viacom18 bagged the digital rights for this league. Now, they are coming up with a promise of a more interactive experience and features for the viewers. For the first time in the history of the Indian sport, they are looking to stream live matches in 4K or ultra-high-definition.
Ahead of this next season, Akash Ambani, Chairman of Reliance Jio and also the owner of the Mumbai franchise, opened up regarding this new experience. He said that the new live streaming will be more interactive for viewers.
Viacom18 will provide more liberty to fans by adding multiple features during the live streaming of matches
Speaking on 29 August 2022 at the Reliance annual general meeting, Akash Ambani said: Because of the gigabit speed of JioAir Fiber, we can now deliver not only one video stream but multiple video streams showing multiple camera angles at the same time live. That too in ultra-high-definition (4K). We can dynamically choose which camera angle we want to focus on while having a preview of multiple live video streams simultaneously. It makes all the sports truly immersive.”
As per recent reports, JIO 5G will be launched on Diwali. Then, with its help of it, Viacom18 can offer multi-camera live-stream simultaneously. Viewers will have full liberty to choose their preferred camera angles. Fans will have access to join ‘Watch Party’ to enjoy the match with their friends.
Speaking of the last edition of the Indian T20 League, the Gujarat franchise won at its maiden attempt. Viacom18 won the digital rights of this rich-vein league at the highest bid of INR 48 crore ($6.15 million approx.). As 74 matches per season are considered, the TV rights package for five years is worth INR 21,275 cr ($2.72 billion approx.). Combined with the Digital Media Rights, the overall number rose up to INR 39,035 crore ($5 billion approx.). This amount is 139% higher than in the previous cycle.