According to a study conducted by the investment company Houlihan Lokey, all IPL teams, with the exception of the Punjab Kings (PBKS) and the Lucknow Super Giants (LSG), have a brand value of above $100 million. In reality, according to the first assessment of the brand and enterprise value of the Indian Premier League (IPL) and its clubs, the league’s highest-ranked team, Chennai Super Kings, is worth $212 in brand value.
Royal Challengers Bangalore (RCB) and Mumbai Indians (MI), are two more premier teams and are also quite close in terms of valuation. IPL as a single brand had a significant increase in value, increasing by 80% to $3.2 billion in 2023 from $1.8 billion in 2022. Since its debut in 2008, one of the most famous cricket leagues has experienced tremendous growth in popularity.
The IPL fares well above the likes of the NBA, EPL, and Bundesliga and is second only to the NFL: Report
Thanks to the 2023–2027 cycle of media rights agreements with JioCinema and Disney Star, the IPL’s commercial value climbed by 80% to $15.4 billion in 2023. The more intense rivalry resulted in a huge media rights auction that broke records and brought in three times as much money as the five-year contract that Disney Star and the Indian Cricket Board signed in 2017.
“With the emergence of OTT (over-the-top media platforms) and the continued popularity and global reach of the IPL, the media rights are expected to further increase when they will be up for renewal in the next cycle in 2027, which contributes to the IPL’s enhanced business value,” said Harsh Talikoti, senior vice president – corporate valuation and advisory services at Houlihan Lokey.
Media rights for the IPL have increased at a compound annual growth rate (CAGR) of 18%. “When the IPL’s broadcasting fee is compared with other professional leagues in the world on a per-match basis, the IPL fares well above the likes of the NBA, EPL, and Bundesliga and is second only to the NFL,” the report added.
The winning bids for two additional franchises, the Gujarat Titans and the Lucknow Super Giants, by CVC Capital Partners and RPSG Group, respectively, for $5,625 crore and $7,090 crore, substantially increased the IPL’s income.
Here’s how fans reacted:
The reason pic.twitter.com/1S7rZut1TD
— Kunal Bishwal (@KunalBishwal18) July 12, 2023
If rcb won trophy than they cross 50000 cr.
— Bhavyesh Makvana (@BhavyeshMakvana) July 12, 2023
IPL has got bigger and interesting due to auction. If other leagues was to change their gear and want growth they should also move to auction strategy. It is a like of star players. But no league can come closer to IPL. But IPL matches should not exceed more
— Sports syncs (@moiz_sports) July 12, 2023
That’s all bcoz of the marketing efforts and the increasing passion for the game
— Nitin jain(Sachinsuperfan) (@NitinSachinist) July 12, 2023
— Anshul Thakur (@iamthakuranshul) July 12, 2023